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Southwest is the Sales Airline

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by Mike on October 1, 2012

This picture depicts one of my favorite views. I love to fly and I luv Southwest Airlines. And if I’m sitting in the window seat peering out at a Southwest-logo’d winglet somewhere above our great nation, then it’s likely I am energized and my mind is in overdrive. For most of my career, flying on Southwest meant I was on a sales trip en route to visit with a prospective client or to increase business with an existing customer. Now when I fly, it’s not typically to sell, but rather, because I’m on the way to help other businesses and salespeople improve their sales performance.

I am an unabashed supporter of Southwest Airlines. Everything about Southwest is better — Its people. Its pricing. Its systems. Its sales-friendly policies. I’m convinced that I’ve sold more, earned more and been more successful because of Southwest. I began flying Southwest 18 years ago, and continue to view the airline as an important resource for my business. During my days as a top-producing sales hunter, I intentionally pursued prospects in markets that Southwest served. Their model allowed me to turn what would have been overnight trips into day trips. Often, flying was more economical than driving. I was not only able to make more sales calls, but I would often bring along key associates to help with the sales effort because Southwest made that affordable and easy.

Why is Southwest the Sales Airline?

Customers not Prisoners:  Southwest treats me like a customer. On other airlines, I feel more like a prisoner. As a salesperson (and now as a consultant), the mood I’m in when arriving at a destination matters. Flying today is hard enough. Before we even get near an airplane, we’re subjected to long lines and high-ego TSA agents shouting warnings about liquids, aerosols and gels. We see full-size tubes of toothpaste confiscated from unknowing grandfathers, and young moms with toddlers and strollers treated with so little respect you’d think they were an enemy of the state. On a few occasions this year, I’ve been unfortunate enough to have to go through the naked scanner and also be groped by an agent during a “pat-down.” I thought it was one or the other, but I guess I’m just lucky :)  So by the time I get to the gate, I’m ready for someone to treat me like a human and remember that I actually paid for this experience! But a high percentage of employees at other airlines appear to be miserable, almost understandably so, with all they’ve been through – bankruptcies, leveraged buyouts and awful senior management. Not so with Southwest. Their agents and flight attendants are the best. They get it. You can tell they care about their company and their customers —  and turning airplanes around fast to get you where you need to be. There is a different attitude and a different culture on Southwest. (Read about the demonstration of servant leadership I witnessed last year.)  Honestly, it is a completely different experience flying Southwest, and I am in a much different frame of mind after flying with them compared to other airlines.

Sales-Friendly Policies and Ease of Doing Business:  Southwest’s systems and policies work better for people who sell. I have two favorites:  The first is the website. I can get online and purchase a ticket in less than a minute. Fast. Simple. Easy. Done. My other favorite is Southwest’s most sales-friendly policy: No change fees. Purchased a ticket, even a cheap one, and your plans changed? No problem. Just login to the website and cancel. Full-credit issued for future use (or money refunded immediately if a refundable fare). I’m a fan of pre-booking flights far in advance to save money and to force salespeople to dedicate time for prospecting. There is nothing like buying a ticket for a sales trip a month out to help focus a salesperson on getting appointments! But sometimes plans change. Just last month, a client president and I were booked to travel to a city Southwest doesn’t serve. A few days before this big meeting, we discovered that it didn’t make sense to see this prospect. When I called to cancel the trip, the telephone agent was more than happy to let me know that my ticket was not refundable and that there would be a $150 change fee when I go to use the credit. I am sorry, but that’s ridiculous. That airline is telling me in a not-so-subtle way, that if my plans ever change, I’m better off flying with Southwest.

Earlier this year I was speaking with some leaders at Southwest and made this statement:  I initially came to Southwest because of price; I stayed because of the service, but it was the culture and the people that turned me into a raving fan. That’s the truth. I am a huge fan and will continue to proclaim that Southwest is the Sales Airline. I really do have a unique affection for, and relationship with, this great company.

And for the record, I will not rest until Southwest begins serving Memphis and Charlotte. Expect to hear me nagging and begging until it happens. Southwest, we need you there!

I was thrilled to be chosen as the “Freedom Story” in the October issue of Spirit – Southwest’s great inflight magazine. Check out page 16 when you’re flying this month (and you can click here for a sneak peak).

 

*Book Giveaway: The first 20 people to take a picture of page 16 in Spirit magazine from inside a Southwest plane and post the picture to  Twitter or Linkedin will get a free copy of my book. Mention me in the tweet (@mike_weinberg) or update, and then let us know so we can send you a book.

 

{ 3 comments… read them below or add one }

rob sader October 5, 2012 at 2:46 pm

Mike,
You look like a fairly tall guy. I am 6’8″ and the reason I fly on American all the time is that they allow me the ability to book an exit row and always have exits rows on every plane. Years ago, like 7-8 years ago, when I last flew SW, they did not have exit rows on all planes with the leg room and they did not let you pre select your seat online. You had to line up like cattle to get on the plane and as you well know, you can’t always get to the gate 2 hours before the flight to line up.
Has that changed at all?
If it has, I may give them a shot based on your experience.

Reply

Mike October 5, 2012 at 3:22 pm

Happy Friday Rob,
You are tall – much taller than I am! Much has changed on my favorite airline since you’ve flown on Southwest. No more cattle call. You get a check-in boarding number based on when you check-in. So there is no rush to stand in line before a flight. And for a whopping $10, you can guarantee yourself a “A” boarding pass with their “early bird” check-in option. Or you can pay full fare and be one of the first 15 to board.

I fly a decent amount. Because there are certain markets Southwest does not serve, at times I am forced to experience the culture and service on other airlines. Rob, there is no comparison. All I can suggest is that you check it out for yourself. And if you happen to do that in October, check out page 16 in the inflight magazine :)
Mike

Reply

rob sader October 12, 2012 at 12:18 pm

Thanks for the info. I think I will check them out for my next trip in the Midwest first, before I go more long haul. Most of my work is done in the center portion of the country, so I can go from Chicago to just about any city in the midwest on Southwest pretty easily.
I will check it out and will check out page 16 as well!

Thanks
Rob

Reply

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